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Diesel Electric
The Challenge
The Diesel Electric sales team calls on clients in order to market its automotive product lines. Diesel Electric were looking for a way to speed up the sales process and increase the professionalism of their salesmen in front of their customers
Previously, while in front of the customer, the sales staff would have to phone the head office and enquire on product pricing and stock levels. This could require multiple calls and consequent paper-based recording to complete the sales process. The result - no clear differentiation in value between themselves and their competitors as well as contributing to a high cost of sales in a very competitive market.
The Solution
Using mobilesales, a software application that runs on a cellphone or a PDA device, the mobile user requests the required product information from Diesel Electric’s server. It is instantly displayed on the cellphone for the salesperson and client to make immediate decisions. Since only selected and relevant information on clients or product pricing is retained on the mobile device the risk of exposing confidential information is radically reduced. All of the communication between the cellphone and the server is secured by Integr8or, the Mobile Application Server from MobileGateway.
Access is controlled by allowing only authorized mobile users to access the system. This authority can easily be removed should the need arise if, for example, a sales person leaves the employ of Diesel Electric or a cellphone is lost or stolen.
The Benefits
• The cost of sales is lowered through the reduction or elimination of cell phone calls to and from the call centre.
• The call centre staff are freed up for other administration and sales support tasks.
• Furthermore, the sales staff now appear far more professional to their clients and can close business far faster.
• mobilesales provides
• a single point of accountability (the salesperson)
• a streamlined and automated business process with the benefits of higher productivity both in front of the customer and in the back office.
• Diesel Electric benefit from a mobile solution that reduces the risk of confidential information being compromised on mobile devices out of the office.
The Conclusion
The Mobile Gateway solution, mobilesales, reduces the cost of sale, improves productivity, improves the professional image presented by the salesperson to the client and, most importantly from a business perspective, improves profitability to the company.
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